Google’s attempt to penalise ad-heave pages: surely raise a storm!

Now our much celebrated, much acclaimed and highly sought after search engine is set to tighten its reins! A recent Google Panda updates announced that Google might stop the site that are really ad-heavy. It might bar the sites plastered with ads and link pages. Google’s Matt Cutts was heard confirming our doubts by urging the site owners to revisit their sites just in case the advertisements there, obscures the content. In his opinion, this imbalance could annoy and distract the user. Though we could not disagree with this recent development, but it sure to raise a hue and cry in the web community! And viola! It surely stirred its own storm. Google has been criticised as deceitful and difficult by the opinion makers!

But is the noise of the soup maker reaching the high Ivory Castle? Google is questioning smaller sites with ad-heavy pages. Then why overlook the bigger ones? For all the major sites were hit by Panda and were asked to re-adjust themselves. Though the powerful kings and major land-holders such as Yahoo!, MSNBC, WSJ, Forbes, The Washington Post, The New York Times, Mashable, The Huffington Post, and Techcrunch etc. we asked to accommodate, but Google’s penalising them is a far-fetched idea! What’s more, Google itself permits 3 blocks of Adsense (the Google ad network) on any page. So will the search giant punish its own ad users?

We don’t know if we can say yes; especially in the light of the fact that the sites displaying Adsense on their homepage did pretty well. Though the dictation from the Lord of keeping the site content heavy with lot lesser advertisements is quite an utopia, but is it really ideal & practical? Majority of websites require some monetization to stay afloat, particular the big operations like newspapers and major industry expert sites. The monopolistic tirade is getting a little more over-powering now, so we suggest instead of the lord tying the rings, it is about time that the web community collectively works out some standards on the use of advertising banners and links, and submits the recommendations to Google. That will also help us resolve the ambiguity in the rules for the big & the small fish!

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Content Management on E-Portals: A specialized activity!

Electronic media finds tie ups with various brands and products that wished to be displayed on the internet, and a group of content writers who write about these products waiting to be promoted. That is how partnerships on local media are made and managed. E-portals act as a bridge in the consumers of all goods & services and the site’s administration. Through an online portal the producers of goods & services are able to share latest information on all products seeking content’s as their tool-kit. E-media thrives on inter-operable business for the media content management. The content distribution is the required part of the e-Media partnerships, along with the back-end fulfilment systems and integration of the applications.

How content works?

Content is handled in a standardized format. It is put in the system and requires the special approach for catalogue and storage. The staff usually then does the content management. They allocate the data systematically! The content management team does a quantitative analysis of the media and data available, and then they standardize& decide on the type of protocols to be used in the e-media for appropriate e-portal development. This defines the quality standards and the list of the local media to be shared.

All the data is made customizable and dynamically configurable so that the web service works effectively. E-Media-specific data is handled separately, including the meta-data, status information and of course performance metrics. All the data is stored in a central repository for the media content management. Then the software professionals get into meticulous research to with the list of hosted media to link it properly to gather all the relevant information the user may need or they might require to promote it online. That is how the content work flows in an electronic media company!

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