Monday 14 May 2012

Ready suggestions for site conversions

It is important that you utilize all the tricks and tactics to draw the audience’s attention towards your site. However, they should also do something you website while they are there. As a smart and meticulous internet marketer you should be able to steer the audience such that you get them to do what you want them to do on your portal. That is how one coverts a browsing visitor in to a loyal customer.

Mostly is so happens that visitors do surf the site, or at least land on the site by they dismiss your website without performing the expected course of activity. Please surf through these suggestions so that your website could optimize substantial conversion & utilize internet marketing judiciously.

  • Tell them how it benefits them!
It is really important to create and extra value point online. Thus, instead of publicising a product or a service that you offer highlight the customer benefit that you site/business fetches a customer. More than the features, a new electronic heater will set on how it impacts and facilitates the life of its user. Thus, give’em something they cannot pass up or think beyond. It’d do the trick.

  • Remove all possible hindrances that come in the way!
What we wish to suggest is that ensure that your portal get them to ‘choose the product page’ and guides them directly to the shopping cart. Once that is through, it leads you to pay and look for more products. Do not give them zillion alternatives, leading them to many more pages for the longer the gap between the choice and the purchase the lesser the chances of a customer to buy. Lez face I, people cannot handle more choices than a few! Hence, posit your website such that it is free from anything that doesn’t suit your purpose.

  • Place it right!
This is the gap between a marketer and an intelligent marketer. How one places the most important piece of information will have a lot to say/do. The most pivotal information should be planted where the audience can view that one first and it oversees everything else. Thus, your best bait should be in the line of sight on the webpage.

That is how people who are landing but lacking conversion can be turned into customers who will revisit for more! These tips will really help you pep up your website’s conversion ratio by removing all possible distractions in the route of a great sale!

Thursday 9 February 2012

YouTube: Mind-boggling facts!

All know that YouTube is the most interesting video-info sharing portal on the web. Maybe what quite a few of us don’t know that it is also the world’s third popularly visited website as per Alexa (a popular search engine). The website was founded by Chad Hurley, Steve Chen, Jawed in February 2005. The way it was coined is an intriguing affair, since the idea of creating YouTube was formatted during a dinner party at Steve’s place in San Fransisco.

Owing to rising popularity, the web Giant Google bought YouTube for a staggering $1.65 billion. The amount it took for Google to acquire this portal was equivalent to purchase an Air-Craft Jet. An innumerable number of public or private videos, experiences, latest advertisements, songs, shoots or stills from session can all be uploaded on YouTube. Many young novice artists have used the portal as a platform to establish their careers in various fields. An average user usually uses the site for some video or information at least fifteen minutes in a day.

Therefore, it is an apt vehicle to promote your brand’s personality, its values, goals & ethics on the internet. Upload videos that talk about your brands feats and accomplishments in the form of videos on YouTube, and see them circulate online. This is also utilized as an effective strategy in social media optimization that increases the websites popularity and ranking on all leading search engine. Thus, if you’re aiming at being heard; Youtube has the microphone and the intended audience.

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Thursday 19 January 2012

When Google swears by personalized attention, it really means it!

So they say that they understand that every user means a lot more than’ just another user’ to them! However, has there been any proof as yet? Well, this one could be a little more than the proof. After excelling at their innovation called Google Plus, the legendary giant has come with yet more mesmerizing delivery. This will not only allow you to feel special on you page when you log into Google plus, but will also extend the same exclusivity to your search on the public web.

Google has always popped up the best display results against your keywords till now, but 2012 is the year to get a little more personal and subjective. This transformation has taken place since the officials at the ivory tower realized that at times one wanted to share what was exclusive for a few people in his immediate fraternity. However, since the web-search lacked any special feature a personal finding could not really be obtained.

NO mOre nOw!

Google is changing this by bringing your world, rich with people and information, into search. It is shrinking your world even smaller, so that even the farthest distance is not felt at all!

Logging in with your personal address on Google Plus and personalizing your search by merely clicking the personal icon will now help you to find your own stuff on the web, the people you know and things they’ve shared with you or about you all from just one search finding.

So you see, Google is a family now. It understands not only content, but also people and relationships. It also understands the delicacy of maintain and keeping relations; therefore, it has transformed even the social search experience to begin with the most immediate social circle. Your Google search result will now involve:

  • Personal Results: Find the information meant just for you! Google+ photos and posts—both your own and those shared specifically with you. This is what will appear first if you desire a personal result on your result page.
  • Personal Acquaintances: The next pages that will auto-populate if you’re searching the web with your personal result are the people you’re closes to, the activities that they been doing online while you were away. So you could follow them to the end you are inclined to!
  • People and Pages: Find profiles and Google+ pages related to your choice of topic or area of interest. We help you in following these people and communities with a mere click.
So... these features come together to make this search finding the most enriching personal experience for Google users. It makes the social web your own world, and as we say Google a family now! So the first think you look at early in the morning with a warm cup of coffee in your hands is that lustful poem your loves one has inscribed from the other part of the world!!! And Google is only getting better.

Visit us at : www.eNIDUS.com