Google’s attempt to penalise ad-heave pages: surely raise a storm!

Now our much celebrated, much acclaimed and highly sought after search engine is set to tighten its reins! A recent Google Panda updates announced that Google might stop the site that are really ad-heavy. It might bar the sites plastered with ads and link pages. Google’s Matt Cutts was heard confirming our doubts by urging the site owners to revisit their sites just in case the advertisements there, obscures the content. In his opinion, this imbalance could annoy and distract the user. Though we could not disagree with this recent development, but it sure to raise a hue and cry in the web community! And viola! It surely stirred its own storm. Google has been criticised as deceitful and difficult by the opinion makers!

But is the noise of the soup maker reaching the high Ivory Castle? Google is questioning smaller sites with ad-heavy pages. Then why overlook the bigger ones? For all the major sites were hit by Panda and were asked to re-adjust themselves. Though the powerful kings and major land-holders such as Yahoo!, MSNBC, WSJ, Forbes, The Washington Post, The New York Times, Mashable, The Huffington Post, and Techcrunch etc. we asked to accommodate, but Google’s penalising them is a far-fetched idea! What’s more, Google itself permits 3 blocks of Adsense (the Google ad network) on any page. So will the search giant punish its own ad users?

We don’t know if we can say yes; especially in the light of the fact that the sites displaying Adsense on their homepage did pretty well. Though the dictation from the Lord of keeping the site content heavy with lot lesser advertisements is quite an utopia, but is it really ideal & practical? Majority of websites require some monetization to stay afloat, particular the big operations like newspapers and major industry expert sites. The monopolistic tirade is getting a little more over-powering now, so we suggest instead of the lord tying the rings, it is about time that the web community collectively works out some standards on the use of advertising banners and links, and submits the recommendations to Google. That will also help us resolve the ambiguity in the rules for the big & the small fish!

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Content Management on E-Portals: A specialized activity!

Electronic media finds tie ups with various brands and products that wished to be displayed on the internet, and a group of content writers who write about these products waiting to be promoted. That is how partnerships on local media are made and managed. E-portals act as a bridge in the consumers of all goods & services and the site’s administration. Through an online portal the producers of goods & services are able to share latest information on all products seeking content’s as their tool-kit. E-media thrives on inter-operable business for the media content management. The content distribution is the required part of the e-Media partnerships, along with the back-end fulfilment systems and integration of the applications.

How content works?

Content is handled in a standardized format. It is put in the system and requires the special approach for catalogue and storage. The staff usually then does the content management. They allocate the data systematically! The content management team does a quantitative analysis of the media and data available, and then they standardize& decide on the type of protocols to be used in the e-media for appropriate e-portal development. This defines the quality standards and the list of the local media to be shared.

All the data is made customizable and dynamically configurable so that the web service works effectively. E-Media-specific data is handled separately, including the meta-data, status information and of course performance metrics. All the data is stored in a central repository for the media content management. Then the software professionals get into meticulous research to with the list of hosted media to link it properly to gather all the relevant information the user may need or they might require to promote it online. That is how the content work flows in an electronic media company!

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Online Marketing and Your Business

Why do so many individuals and businesses go for online marketing? Well, what if you could advertise your business to millions, if not hundreds of millions, of people worldwide for a low cost? What if you could easily target your advertising by demographic, whether it be age, geographic region, or interest? Would you jump at the chance to reach so many potential customers?

Prior to the Internet and online marketing, the only way to reach a large number of people was by producing a television commercial and paying to have it air on a popular channel. Not only is it prohibitively expensive to create a commercial when you have a small, local business, but it costs a lot to air it on one channel, let alone several. And if you’re an individual who sells products or services, there is no way a television spot is in your budget.

That’s why many people turn to online marketing. With the power of the internet, advertising is cheap, yet reaches more people than ever before. In some cases, internet marketing can even be free—like if you create an SEO optimized blog to advertise your product or service, or when you create a Facebook page for your product or tweet about it.

It’s easy to network on the internet. Many bloggers are willing to advertise your products or services for free if they agree that your product is high quality and in line with the interests they blog about. Other bloggers will “plug” you if you do the same for them in return on your blog. Another way to do online marketing for free is to find chat rooms and communities that revolve around an interest related to your product—for example; if you create hand-crafted stuffed animals, you could join an online community for new mothers—and see if the rules allow you to post an ad. Even if they don’t, there is usually nothing wrong with joining the community and contributing, then mentioning off-hand that you run a business that is related to the community’s interest.

As online marketing becomes more and more popular, there are more paid options as well. These options are still cheaper than traditional advertising, but reach a lot more people. Google Adwords is a way to use the power of the world’s most famous search engine to reach new customers, and many sites sell banner space in sidebars around the main text. This lets you target your audience by advertising on sites related to your business, where more people are likely to be interested in your services.

It’s obvious that the online marketing phenomenon is only going to grow. Many companies have jumped on the bandwagon by offering incentives to customers who ‘like’ them on Facebook or follow them on Twitter. These incentives prompt customers to join e-mailing lists, which allows companies to market to them directly using the internet to promote new products.

All in all, online marketing is no longer a niche that any business, large or small, can afford to ignore.

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How to make money online

The internet is the new office and there are countless benefits to working online, the most lucrative prospect being the potential to make money. It is convenient to log on from anywhere in the world (your bed, holiday home or public transport) and surf the internet to find a way to increase your earnings.

The internet is popular among writers wanting to share their opinions and experiences with the rest of the world. This is most commonly done in the form of blogs where anybody can read the ramblings of the author. There are also ways to make money instead of being a struggling writer. Websites such as Twitter determine popularity by the number of followers and this writing can lead to a steady income if enough people look at the page. There are people who have become household names by using the internet to promote themselves. Another way to make money is to use advertise your desktop publishing and graphic designing skills to create documents, brochures or advertising material for a business that does not wish to do marketing themselves.

The internet is not only a platform for the creative person as there are sites dedicated to selling items and auctions. There is no need to sell your body, but stranger things have been auctioned and sold online, such as toe nail clippings, hair and memorabilia. It is useful to make money from unwanted items, antiques or handmade items and the virtual shop does not need a rental. Reselling is similar to the physical shop environment without the extra staff or hassle and the internet becomes the platform to sell. It is an immediate exchange where the internet bank charges are minimal and the postage will be the only extra cost. Websites such as eBay provides a platform to buy items with the view of selling it again and the potential buyers bid in the item and the highest bidder will be awarded the item after payment is made online.

There are companies that pay for people to complete surveys online and participate in research and there are also email marketing campaigns where you can send bulk emails and get paid for it. This is all part of the internet marketing boom. Although, you will have to use your own internet account and bandwidth, it is better than being unemployed. Affiliate marketing starts with an individual joining the affiliate program of an online company and then promoting the product or service of the company to their contacts or random people. This is a good way to earn commission.

Every day there are new methods of generating income that is being introduced on the internet. An example is Club Bing, which is a program developed by Microsoft that pays you to play. Online games can be tested and played as a way to promote the Bing search engine. This is just one of the ways to keep busy on the internet and make it your business. There are many people who have made the internet their office and the computer their boss.

If your idea is to make money online, our e-Commerce solutions help our clients provide the highest levels of quality and service required for competitive differentiation.

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The Potential of Online Video Advertising: giving newer meaning to Social Media Optimization

Youtube has created a new frontier in the media world. Short videos are now consumed on a regular basis by almost anyone, and thanks to 3G technology, almost anywhere. With so many people watching so many videos all the time, advertisers are circling like sharks in the ocean to try and tap the market. The potential is huge—if done properly, online video advertising could reach hundreds of thousands of viewers in a week. In fact, the potential of online video advertising is larger than just about any other form of reaching customers. So, how come you don’t see more online video advertising splashed all over the videos you watch every day? After all, most of the text articles you search are covered in ads, since many people monetize their blogs that way (and many content sites pay their contributors and earn their way with ads.) But when you call up a video on Youtube, 99 times out of 100 you don’t have to sit through ad spots or mini-commercials. Why aren’t more people taking advantage of this incredible opportunity?

Well, for one, it’s hard to stay ahead of the game. Thanks to social media, videos go viral extremely fast, and then once everyone has seen them and shared them, they aren’t really watched again. Advertisers know that once a video is popular it’s too late to put together an ad to slap on it, and before a video is popular there’s no guarantee that it will ever be popular.

Online Video Advertising Solutions

Like every problem, this can be solved. Youtube, for one, could have advertisers purchase ad credits and create an ad spot. As soon as a video starts to greatly increase in hits in a certain period of time a video ad could automatically be applied to it. For example, say a video only got 100 hits in its first week on Youtube, but then it starts to go viral. A simple algorithm could detect that the frequency of hits was accelerating when the video went from 100 hits to a couple thousand in a single day, and automatically apply the ad, so that it would be seen by (probably) hundreds of thousands or millions of people by the end of a week or so.

So far, online advertisers do not seem to be thinking this big. Most are settling for finding steady, popular content, like webcasts, that have a regular audience, and inserting advertising there. Others are relying on product placement, like a popular video blogger that is always seen drinking a certain brand during his videos. The point is, no matter what method you use, the potential for reaching customers is huge, especially if you run an online business where your services are available worldwide. How many people watch online videos, and then email links to everyone they know, or post a link on Twitter or Facebook? Online video advertising is an idea that hasn’t yet been used well, and it’s wide open for someone to figure out the best way to do it.

Being new, video media has scope for endless experimentation. Also, it allows you another way to circulate your popularity online.

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How Google AdWords Can Help You Get Traffic

Having a hard time getting your website out there? If you offer high quality goods or services but you can’t quite seem to reach enough people cheaply and quickly, you could probably benefit from the Google Adwords advertising program. Google Adwords lets you reach a far larger number of potential customers than a newspaper ad, and is far cheaper than running a commercial on television.

If you’ve ever used Google, you have probably noticed that in a sidebar separate from your main search results are sponsored ads that also fit what you are searching for. Google uses its second-to-none search optimizing algorithms to find the advertisements closest to what you’re looking for. So, if you’re searching for a business or service, you can easily click on any of the ads and find what you’re looking for, from cheap plumbers to custom wedding cakes.

What does this mean for you as a service provider? It means lots of conversions. The people searching for your services see them clearly, and are directed to your page. The number of people who spend time on your site increases, which in turn increases your Google search ranking for your page in Google’s regular search results. Remember that cheap SEO tactics that fool people into coming to your site backfire in the long run, because a large number of viewers who bounce right back off of your page hurts your rankings. It is much better to attract fewer people who stay and browse your page. Of course, it’s also much better to actually get customers from your page views!

Google Adwords is simple to use, and has step by step instructions all the way. You can set up keywords that will trigger your ad to appear (when people search for them) so you are able to customize the traffic you will get from your ad dollars. There are also many other ways to filter who sees your ad, which is great for local businesses. After all, there’s not much sense in people in Tokyo seeing your ad if your only two locations are in Nebraska!

There are many well-known companies that have successfully established their brands in new areas, or drastically improved their conversion rates through using Google Adwords. Small businesses and even individuals offering goods or services find it easy and cost-effective to use Google Adwords because you only pay when people click on your ad. You set the amount you wish to pay and your ad stops running when you run out of credit. It’s that simple.

A Google Adword is a very simple and inexpensive way to advertise your business. There are restrictions—for example, Google will not allow you to advertise anything illegal, or have your ad link to a page that offers illegal or unethical services. If you write academic papers for others (as an example) you may not advertise this service, as the recipients of your services are committing academic plagiarism.

So make your business a success even on a limited advertising budget with Google adwords.

Why E-Commerce is Good for Your Business

E-Commerce has been around for far longer than you might think. Today, a lot of business is dominated by the Internet, and many people view E-commerce as buying, selling, or trading goods and services online. In reality, anything that involves electronics (the “E” in E-Commerce) to assist a retail transaction is E-Commerce. This includes anything that isn’t the traditional way of purchasing something; for example: going to the bank, receiving money from a teller, and travelling to a physical store where you exchange cash for a good or service.

Anything that involves ordering or processing over the phone, using an ATM, or paying with a credit card counts as E-Commerce, but we are so used to those things now that they seem quaint in comparison to the power of the mighty internet. So many customers find it easier to purchase goods online that business must maintain a strong online presence if they wish to compete.

The days of the friendly mom and pop shop that relied on friends and neighbours for business are almost gone. Although you can still find small, primarily brick and mortar stores, even small businesses usually have some way for a customer to place an order online, or at the very least they have a website. Any time a business uses electronics to market their goods, or advertise their services in any way is engaging in E-Commerce. So, you might not be able to book a massage with your favourite therapist online, but if she has a website explaining and advertising her services she in engaging in E-commerce. And of course, any store that takes credit cards as a form of payment is using E-Commerce too. E-Commerce is everywhere, and is good for your business.

Obviously no business today can thrive without some form of E-commerce. Just try to imagine a business who tried to avoid E-commerce. They would not be able to accept debit or credit cards as a form of payment. Obviously doing this helps a business because many customers prefer these methods, and are likely to spend more. This business would not be able to advertise online, or offer any advice or help over the phone either. Any customer who had a question would have to physically come to the store. How many customers would you lose if you did that? And don’t forget, you wouldn’t be able to order any of your products online, pay for them with a credit card, or have invoices sent to you electronically. You would have to go to your supplier, order your items in person, pay with them in cash, and keep a large back room of paper files to keep track of orders and purchases. Doesn’t sound very efficient, does it?

No one is saying that you have to start shipping orders to New Zealand from your tiny brick and mortar store in Arkansas in order to be successful. But E-commerce is faster and more efficient that trying to live without it, so all businesses have embraced some form of it. E-Commerce is good for your business as you will have access to more customers, bring in more revenue, and be able to keep track of your transactions more quickly and easily.

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Outsource - When sure!

World economy is going through a tough recession period. As a matter of fact businesses are finding hard to keep up with the software applications operational costs. In order to cut short the operational costs companies are outsourcing critical projects like software development. Though outsourcing, a new trend has emerged in the recent years, that has gained popularity and many companies have outsourced their software projects. However there are still some companies that are apprehensive about the remote software services. Following these few simple mantras can be very beneficial for you to overcome any apprehension that you might have harboured regarding software business outsourcing:

• The first and the foremost thing you need to do is to evaluate and closely review the proposal given to you by the service provider. It will clearly comment on the software agency’s performance capacity. It will also indicate clearly whether the outsourcing company has expertise in software development or not.

• Scrutinize the background and work history of the service provider. Look at the positive and negative aspects of the services offered to you in order to get better results.

• The most important fact in this regard is that you should clearly specify what are your expectations are from the service provider. In order to achieve substantial output, clear and fool-proof exchange of ideas is necessary. Communication plays a vital role in the success of the implementation of ideas. Continuously refreshing the KRA’s with your service provider will be very lucrative.

• The most important fact in this regard is that you should clearly specify what are your expectations are from the service provider. In order to achieve substantial output, clear and fool-proof exchange of ideas is necessary. Communication plays a vital role in the success of the implementation of ideas. Continuously refreshing the KRA’s with your service provider will be very lucrative.

• Set strict timelines and clear deadlines for the delivery of the project. This will ensure that the service provider works on your software development project without delay and treat it as a priority.

So outsource your software development work that finds you leading amongst your compatriots, since you easily rid yourself of all the general maintenance and development work. It will also help you to focus your energies on more crucial business, and marketing decisions that will carve your brand’s success story!

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RECENT TREND : SEO Outsourcing to SEO firms benefits small businesses

For small business owners, it is imperative that they know how to gain visibility in the market. More so, since the market is small, unorganized and the competition unknown and distributed, it is essential that the name of the brand is known and heard in the market. That is the only way to create a niche customer base for a brand and for brands like these the only two ways to create ripples in the market, is viral (word-of mouth) or internet(online presence). Both the tactics make you reach your desired consumer base, and keep you afresh for the top of the mind recall.

This effective policy of creating top of the mind recall is also offered by various internet strategies and tools such as search engine optimization, search engine marketing and social media marketing, social media optimization. The efficacy of these tools is breathtakingly huge. The best is internet does to marketing now, exactly what newspapers and magazines did to new and products earlier. With ever-increasing need to be correct factually, more and more people are verifying their knowledge against the available information on the internet. That is where the marketers have seized the chance of marketing their products and services.

It is simple, for the service or product that gets the highest ranks gets the maximum visibility thereby resulting in maximum traffic generation. The more traffic visits your website, them more is the likelihood of conversion into consumer- base. To be able to do it judiciously, optimizing every keyword to the hilt, outsourcing SEO work is the right way! Outsourcing helps a company to leverage maximum benefits of SEO services that sure shots company’s success also reducing labour costs and save on time.

Outsourcing also boosts business resulting in effective coordination with clients. We must keep in mind cost effectiveness, value for money as the central specs while outsourcing SEO tasks. Also, to help you rank high is one thing, to help you sustain there is another one altogether! So it is also important to keep in mind, that quality driven outcome will only help us in the long run. Originality in work is appreciated and sought after. For all the stated reasons Asian countries led by India are excelling in outsourcing activities. Apart from saving money, high quality, less time usage and timely delivery companies in India also have latest optimization tools and fresh out of the box thinking individuals who could definitely aid your business touch heights.

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Quick and easy steps to optimize social media judiciously!

Using Social media in the right direction intelligently can be really fruitful for your brand. Social Media can be summed up as the art of intelligent interaction and careful networking. The output is that your target audience gets drawn towards you effortlessly. However this art needs to be learnt and incorporated scientifically, certain guidelines if followed systematically result in making one reach position of admiration and stand out in the crowd with awe! With the increasing existence on Facebook and Twitter, it has also become a trend make these a strong part of marketing plan. That is where, we intervene to make you aware of using social media tools correctly to optimize their effectiveness:

An authentic “About-Us”
Please include original basic information about yourself and your work in your profile. It comes very handy in building credibility with others and to let them clearly know what kind of person you are and what your goals are! Please be crisp, meticulous and precise in elucidating your information.

Accurate Information 
More quality and innovation in the information on your wall or page, the stronger and shock-resistant you link of networkers online would be. Keep your page fresh and lively with fresh information and updates. Readers only appreciate quality, so provide valuable somethingevery now and then to your readers.

Timing 
The most importantfacet of social media, you must spend some time on social media websites. Social media is all about interaction, so a consistent, regular, hearty interaction with your network is significant for you to flourish!

Interaction 
That is what social media is made of! Spending time is not enough; you must also listen to your friends, share information and engage your network. You should present, comment, absorb, opinionate etc.

Allow the flow
No one likes an insistent salesman; wither on the door or on the screen! Do not waste a futile effort in selling any products or services through social media without the permission of your followers. That is what Relationship marketing is all about. 

The bottom line is that social media is an excellent tool for brand promotion, whether you are providing information, selling products or services, promoting your website or blog or increasing your network. The trick is to do so such that social media is optimized in its truest sense!

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Mobile Applications - Extend Your Backend to the Peripherals!

It is recent and raving trend in all the leading organizations are investing heavily to build their IT application firms to serve their urgent and essential requirements. Smaller organizations, to ensure that they keep their chin-up in such a competitive environment, and to keep in pace with their more affluent counterparts, are outsourcing their IT work to offshore software centres. Customised application development and Mobile application development are the trends that every IT firm is thriving upon!  Yet there is a huge market that is still untapped. For example, mobile applications are still to reach and benefit those who are technicians in plants, executives on move, who are handling process inefficiencies etc. Extending the reach of backend IT applications to the corporate world, Mobile applications are really assisting.

In today’s world, with ever increasing acceptance of mobile application in the world, the users can leverage these more accessible devices to access more information in less time span. This makes lives easy and less time-consuming. Also, the biggest beneficiaries are the remote workers, people who otherwise find it a real challenge to stay in reach or find connectivity a great challenge due to critical far-off activities! Some of the extended benefits of mobile applications are:

1. Mobility : The real time activity of Mobile applications, Mobility is the real value of mobile applications. The best advantage that mobile applications have over traditional computers is that they can be used anywhere and at any place.

2. Smooth Administration : Workers in the field can generate work orders directly. Work-order processing is simplified because transaction is not manual and can be routed automatically to the appropriate backend.

3. Real Time Information : Information is made available with real time accuracy and has greater management & control.

4. Effective Business Decisions : Mobile applications lead to effective business decisions as management drives the results far productive output.

5. Convenience and Efficiency : Convenience and efficiency are the advantages of mobile applications both for customers and company’s employees. One gets the ease of being connected at all times, and is impromptu.

Needless to say that there are certain arenas where the recent mobile applications could do better. For example, we should look at developing applications that are efficient and lucrative for a much smaller interface than a personal computer. Also, the security view-point needs to be kept in mind.  Wireless transmission, in a way, biases end-users to perceive mobile applications to be more vulnerable and unsecured. After weighing pros and cons of the entire deal, one needs to facilitate the use of mobile applications in a way that the dark-side of the mobile applications does not hinder its effective usage.

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A Study clarifies that the number of twitter followers has got nothing to do with the number of followers!

Previously, a person’s influence on Twitter was thought to correlate directly to the number of followers. However, the myth has been clearly uprooted now! Since, IT is clear now that advertisers even pay popular Tweeters to post ads in their Tweets. But, according to a new study having many followers does not make a Tweeter influential and could not be described as an effective social media marketing strategy. Taking from the study, it supports the fact that the number of Twitter followers is meaningless. “Popular users who have a high in degree [number of followers] are not necessarily influential in terms of spawning retweets or mentions,” Cha writes, quoted in the Harvard Business Review.

One cannot really rely on the huge number of twitter followers to guarantee good business for oneself. Various other factors need to be considered while using twitter for business.

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Mobile Applications: the recent most effectual way of marketing and advertising!

The two ABI Research surveys, one conducted in late 2008 and the other completed early in 2010 examines the important shifts in consumer adoption of mobile devices and attitudes toward mobile marketing. For marketers, the growing Smartphone audience in particular holds great promise, as more people consume content, access the mobile internet and download applications onto these classy mobile devices. With this new phenomenon the traditional banners, text links, and videos have become obsolete and Mobile Applications have won a major place in the hearts of brands and agencies alike.

A Mobile application is a program that can not only be downloaded and run in a phone but also can do many things, in stream varying from entertainment to communication. It provides useful information (e.g. weather, financial, sports), and becomes a very significant means of brand communication. For example when consumers play their favorite game on their mobile, and they see ads around the track, they are receiving brand messages while having fun. This is priceless for the brands!”

Mobile Application Development facilitates us to develop usable and reliable mobile applications for your enterprise. We offer a unique expertise in Mobile Application Development for various platforms including IPad, IPhone, Blackberry, Android, Palm web OS, Windows Mobile, J2ME & Nokia. A mobile app. often provides quite interactive and influential user interface, because the response time twice as quick than the mobile web. eNIDUS understands the intricacies and complexities of advanced technology. Our team of experts, positive and knowledgeable developers can create the masterpiece of wireless application design and development for your intended audience.

As the smartphones are the talk of the day and Smartphone application marketing can connect your brands with your target audiences in quite a unique way and plunge them into a branded environment in which they will be more responsive to the brand messages. Mobile application allows the consumers to interact with your brand more often as it can be used when there is no data. If you want to take brand to the masses then mobile application development is ‘the’ path nowadays.

Give us an opportunity to take your brand to the next level with our efficient mobile application development program. We understand that mobile applications have to be either useful or fun. Mobile users will be reluctant to use any application that is not targeted to their specific needs or to their desire for entertainment and mobile personalization. The concept behind the application is the key! Everyone may not be familiar with the concept but eNIDUS.com focuses only on timely and qualitative delivery rather than just turning over projects. So Mobile Marketing is the hottest, quickest and most cost effective Way of increasing your Customer Base.

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From ‘E’ to ‘F’…Dramatic rise in facebook consumers!

What the Facebook!

An all reverberating name, on the tongue of young or old, is Facebook. There is hardly a kid who does not know ‘Farmville’, a girlie who is not addicted to ‘It Girl’or a yuppie, who has not planned a weekend get-away of a dinner in its several threads! Facebook is the way of life for young or old. Ha, if theorems and numbers validate anyone’s prowess, facebook has surely out-numbered China and India. For, if numbers are true, facebook has in totality 500 million members, the count growing even when we are talking! Also, it makes FB the most inhabited next to the two most thickly populates countries. That means, facebook reaches out to a majority of Web users.

A study by an eminent University claims that in America, 13.25 million users use this site; it reaches nine of ten social network users along with 59% of all internet users. Realizing an opportunity by smelling enormous rats here, of all shapes and sizes, the marketers have capitalized on the given stance! Yes, for if you frequent FB, you really do know what it is to “like” anything there. It almost means that you take pride in that product or service, claiming publicly that it does you proud. Putting it all together, it has become a dominant voice and a global force in opinionating any monetary transactions!

It is this wave that has led to Facebook’s staggering growth and success, paving way for the rise of social commerce and therefore, social media optimization. And it is nice to claim, that social media with its current rating, performance and popularity is already pushing e-commerce to descend! For decades, critics have used internet as a mode of discussion and critique for all the brands or products.

Arrival E-Commerce

Sharing of videos, articles, blog-postings and comments led to actual commerce taking place electronically. It became more efficient and rewarding too for corporates, since it reached out a wide and global audience. Since the criticism and applause both, sprung from a trustworthy user’s mouth, it worked wonders for credibility without much investment into Public Relations. Shopping - by its very nature - is a social act and it was only a matter of time it became prevalent throughout the e-commerce world. The face of internet commerce changed so rapidly that people started to lean of online opinions, videos and foreword. And now, it's hard to sell anything online if you don't let your customers’ rate, review and share their collective experiences.

Arrival Facebook

The scenario changed to social media when the Facebook, an online social networking portal placed a ‘like’ button, against all people, products, content brands, and commodities. This became the game-changing move.

For Facebook now had all the information from across the Web and mobile channels about what people like (along with who they are, where they live and who they are connected to). This was a huge deal that every business paid attention to! For not only did people share their opinions on the facebook thread but also built loyalty, shaping trust and character around the brand via the platform. They engaged with and connected to one-another freely, and the tussle became figuring out how to change those opinions into a sale!

Facebook = Shopo-line now!

That is how all the brands slowly entered the bandwagon and started making their facebook presence felt. The popularity that facebook credit coins gained was phenomenal, leading to another wave of social media marketing. Picking from this, a lot of other social networking sites starting creating their own value points!

The Math

Facebook’s around 600 million members, with their own currency system termed as ’Facebook Credits’. It is the default monetary system used on the Facebook platform, where the brands are openly discussed and engaged and most of brands are paying huge premium amounts to sell themselves. Facebook extends itself to every other arena of social presence or digital space like (websites, blogs, smartphones, etc.). People have built a certain level of trust and security in Facebook Credits.

Have you seen the Best Buy Facebook Page? If you look at the navigation, you'll note a tab titled, "Shop + Share." The internet strategy behind this idea is that a consumer need not leave their facebook page to enjoy a Best Buy experience. Best Buy understands this new world of consumer engagement. Now you can buy from Best Buy and even share your experience with your online social network without ever leaving Facebook.

The latest funniest bet of F-Commerce is Pampers from P&G. Last year they have joined the fray by ensuring that parents do not have to leave Facebook even to buy diaper for their kids. The brand choice of Pampers for P&G is interesting as the CPG giant constantly leverages its own data and analytics to develop the most ideal marketing outcomes. This clearly conveys that those who think ‘Facebook is just a bunch of university students trying to hook up and make merry’ are highly wrong and underestimated in their opinion!

Facebook has long crossed those barriers to become a stage where all the eyeballs are, with 600+ million users, 50 percent of these visitors visiting daily creating a huge f-marketing platform! SO you now know where you need to be for more than half the world to know you!!

Rampant Social Media Optimization: Boosts Organic Search Results like nothing else!

To a novice, the concept of social media marketing might only ring three bells…posts, visitors and potential customers. But as marketers you should know better. The art of creating pleasant social media presence, results in bettering business & trade opportunities, showering exposure, creating bigger and quality leads, empowering brand presence, building brand awareness and above all, delivering better organic search results. And as they say it acts as a bridge between the good ones and the best! Innovative ideas, thoughtful captures and smart one-liners do and achieve what a massive internet marketing plan would.

Social media assists interaction with the perspective audience and clients on the similar pedestal; it allows one to feel exactly what the target audience is feeling without leaving anything for speculation. Since the communication is both ways and continuous, it surely adds to brand pride in the audience thus, generating brand loyalty and dependence. SMM (social media marketing) is a smart way of being where the audience mostly is, social media websites. And the direct communication leaves imprints, creating high-impact communication and bettering brand reputation. Regular posts and feeds let an organization connect to the audience’s celebrations, victory and concerns.

As a direct link between business and its customers, SMO also proves lucrative while incorporating feedback, since social media is where the audience expresses themselves freely, shedding all their inhibitions. Thus an entrepreneur gains a clear idea about a new introduced product or service line, new marketing campaign, after sales support, or any other inputs. Thus, there is no price for guessing why Jimmy Choo first announces its new products on facebook and twitter! Not only that, it also paves way to keep one’s products and services fresh in the users mind, strengthening interpersonal relationships. Critics also call a smart SMO strategy, “the art of online-PR that effortlessly aids online reputation management.” And it is definitely so, since it allows an organization to rigorously track the audience’s response, gauge the air decorously, and accordingly choosing an apt combat.

It is simple mathematics, more the content shared through SMM, more people get to know the brand, and its business, and blog, bettering reputation and brand’s authenticity. Applying some of the key Search Engine Optimization tools widens the horizons of SMO activities, gaining recognition for the corporate blog in the search result output. And it all boils down to a simple trick of generating quality content by posting regular posts, writing captivating tweets, interesting blog posts and using decent key-word density. All this collaborate to raise the brand to newer heights on the search results.

It therefore results in aggrandising online opportunities, and magnifying online presence. This results in building a well-knit business network. Needless to say social media platform increases brand visibility by placing the brand across a wider audience on world-wide web. Google algorithms scrutinize the availability of quality content on a portal and the most wonderful way to load the web with interesting content that leads to your website is through raising RSS feed through blog-posts, adding videos, sprucing it alive with pictures, photographs, commenting on regular posts and tweeting. To sum-up, if your aim is expansion and higher ranking, ignoring SMO or SMM will only make you feel sorry later!

Visit us at : www.eNIDUS.com 

eNIDUS SEO ladder-An easy way to reach at the top!

Modern technology has evolved the world. A few taps on keyboard and a mouse click gets you the information you’ve longed for. Whether you are individual finding information on the internet or an organization rendering information to the people, SEO is the most sought after ladder. And it is a pedagogic ladder that maps your way to the top! Search engine optimization is a technical art undertaken with a purpose of improving the visibility of a website or a web page in search engines via organic search engine optimization.

Courtesy the cut throat competition, it is not just enough to create well-crafted website to drive traffic to your site. The foremost fact every entrepreneur should keep in mind that visitors will only visit a website if it ranks in the first 10 results on the click of a keyword. Come on, would we take the pains and surf the second page on Google search if we found something similar on the first page? This is just as much a fact that there are millions of websites created everyday, but only a few get to touch the top of the hill.

Traffic Distribution by Google Ranking

           Search Engine Optimization strategies and improves your organic search results. In fact findings indicate clearly that 75% of times a searcher will click on an organic listing rather than a paid ad. Also, 42% searchers will always click on the listing in the number one spot and 12% searchers will click the listing in the 2nd spot. Only 9% people will click the third spot and even fewer, that is, the 4th 5th and the 6th spot will be clicked by 6%, 5% and 4% users respectively. After that the 7th-10th spot only garner 3% of the total clicks and only 10% of the overall users cross the first ten result pages.

                                                                   A well optimized website can reduce the bid requirements of paid campaign by increasing your organic search results thereby making your AdWords account less expensive and more effective. According to the numbers, 75% of all searchers click and trust on organic listings, 90% of those searchers (67.5% of all searchers) click on organic listings on the first page of Google results, and only 7.5% of total searchers click on listings after the 1st page of Google results.

Those who are able to reach at the top they have made the right use of SEO tools to judiciously magnifying their search engine presence. Over 90% internet users worldwide find websites through search engines SEO helps a website do that. With the use of various organic methodologies like, blogging, blog commenting, directory and article submission, link building and affiliate marketing, partnering on forums etc. Couple this with another fact that over 90% of visitors do not look beyond the first page of search engine results. Concluding that if your aim is that your products/services be bought and sold successfully over the internet, then hiring a promising SEO organization is indispensable.

Please view the diagram for a clearer understanding on how viewer’s psychology functions on the search engine results for a particular keyword. The bottom line definitely conveys that most of the users content themselves with the first eight findings! eNIDUS.com, a big name in the software development offers a variety of SEO tools to give your website ranking a didactic boost. We intend that you reach the top & remain there.

Our team of strong internet marketing experts knows how the search engines work and therefore they exploit the best possibilities and make sure that the website is visible as a chart-topper on all the popular search engines, where most viewers search and click on your links. Social Media Marketing is yet another healthy way to drive the targeted traffic to your site. SMM is also our forte. Thus, our business is to escalate your business to newer levels of success.


Visit us at : www.eNIDUS.com

Well-crafted Website- A Stimulant to sales

According to recent survey by E-Commerce Times: “58% of small business owners found that their sites acted as a stimulant to the sales made in the site owner's real place of business." Another survey revealed that Americans conducted more than 15.5 billion searches online.

On observing the founding, it will not be surprising to say that a well-designed website acts as the life blood for many trying to get ahead and make a mark in today's changing marketplace. Owing to the cut throat competition in the market, customers first want to research on the products available, then the products on your website, and then they choose to buy them from your business in the traditional, offline way.

Having a business website may serve a purpose as simple as letting people know your phone number and opening hours, or as complex as a maintaining searchable database of your products.

Well-designed, smooth to browse websites are important to avoid any unpleasant experience on your website that might spoil customer’s first impression. A professionally designed website not only lures the investors but also easily attracts the customers. Business websites now are a quintessential part of the Internet marketing strategy that offers customers access to product information and support from a reliable source.

An effective tool to attract new leads, one’s own web-page also serves as a 24/7 advertisement and support stem for the customers. With an eminently done portal, the brand gets its value, recognition, and a powerful identity. Businesses easily boost or replace their existing marketing methods to attract target customer groups, lower expenses potentially and expand their communication catering to a target audience across all segments.

You can present articles, information, chat forums, newsletters, etc. on your portal and all of these things add to customer’s perceived value of your products or services. Getting the nerves right, we have have set the balls rolling by offering the complete web solutions with the aim of turning your queries into our clients.


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A user friendly website helps your business get an instant recognition on the web!

Is your website attractive enough for you to draw sufficient traffic and enhance sale opportunities? Do you feel that cost involved prevents you to develop your own website? If your reply to any of the above asked questions is in affirmative, then it is important that you read what follows carefully…

Designing an e- commerce site can be challenging, threatening, time-consuming and excruciatingly painful, but is as promising. It delivers in output what it takes in time! We aim at crafting for you a web presence that is identical to your brand identity. Our highly skilled and dedicated team of website designers is capable of carving your ideas and business model into a respectable masterpiece.

While creating an eye-catching web page design we keep in focus the target audience, various customers, and their preferences that are further governed by the geography, objective and types of industry. Our quality-driven approach and an unending commitment to innovation differentiate us from others.

Thus, we don’t simply build web pages we create an image for your brand online. Our skilled and gifted web designers are competent of handling any kind of projects and completing them before the given time.

Apart from offering affordable services we ensure that our customers remain enthusiastic about:

·        Eye-catching and captivating designs

·        Easy navigation on your site

·        Highly functional and well-organized website

·        Customized applications

·        Productivity, usability and functionality of the portal

·        Easy upload & download

·        Color combinations & designs in sync with your brand personality

We also follow W3C guidelines as a protocol. If want a user friendly website that represents you and your business to a plethora of visitors, visit eNIDUS.com to get surprising results. We ensure your website stands out among the crowd.

Visit us at : www.eNIDUS.com

Get the Online attention you deserve- Drive more customers to your site through Organic SEO

With the technological advancement and with the ever increasing use of the internet, it is essential that your webpage gets attention it deserves. In order to stand out above the others it is imperative to optimize your page to attract customers to your site. eNIDUS can help drive more customers by creating user friendly websites which are optimized for keywords & content and Google likes them.

More than just creating an attractive website; it’s about building connection with new customers. It is observed when browsing the websites; the average user knows within 15 seconds whether they are going to find what they had set out looking for. So the companies have only fifteen seconds to lure the customers and to convey their company’s message.

Search Engine Optimization (SEO) is a way to optimize your website's search engine ranking. eNIDUS comprehensive SEO campaign will help your site rank higher in search results, and thus acquire more customer click-throughs.

SEO can drive potential customers to your website without employing expensive marketing campaigns through organic search. Studies show that for every 1 click on paid search advertisements, there are 8.5 clicks on non-paid or "organic" listings.

In addition to, traffic driven through search engines is better quality, since your site offers something a searcher might be interested in. Our SEO expert team knows that in today’s tech-savvy world if your business is not reachable through search, it cannot exist amongst your prospective customers in the longer run.

So delegate the responsibility of driving traffic to your site to us, instead buckle up and put all your focus & energy in devising growth and promotion strategies for your business.

Visit us at : www.eNIDUS.com