The Potential of Online Video Advertising: giving newer meaning to Social Media Optimization

Youtube has created a new frontier in the media world. Short videos are now consumed on a regular basis by almost anyone, and thanks to 3G technology, almost anywhere. With so many people watching so many videos all the time, advertisers are circling like sharks in the ocean to try and tap the market. The potential is huge—if done properly, online video advertising could reach hundreds of thousands of viewers in a week. In fact, the potential of online video advertising is larger than just about any other form of reaching customers. So, how come you don’t see more online video advertising splashed all over the videos you watch every day? After all, most of the text articles you search are covered in ads, since many people monetize their blogs that way (and many content sites pay their contributors and earn their way with ads.) But when you call up a video on Youtube, 99 times out of 100 you don’t have to sit through ad spots or mini-commercials. Why aren’t more people taking advantage of this incredible opportunity?

Well, for one, it’s hard to stay ahead of the game. Thanks to social media, videos go viral extremely fast, and then once everyone has seen them and shared them, they aren’t really watched again. Advertisers know that once a video is popular it’s too late to put together an ad to slap on it, and before a video is popular there’s no guarantee that it will ever be popular.

Online Video Advertising Solutions

Like every problem, this can be solved. Youtube, for one, could have advertisers purchase ad credits and create an ad spot. As soon as a video starts to greatly increase in hits in a certain period of time a video ad could automatically be applied to it. For example, say a video only got 100 hits in its first week on Youtube, but then it starts to go viral. A simple algorithm could detect that the frequency of hits was accelerating when the video went from 100 hits to a couple thousand in a single day, and automatically apply the ad, so that it would be seen by (probably) hundreds of thousands or millions of people by the end of a week or so.

So far, online advertisers do not seem to be thinking this big. Most are settling for finding steady, popular content, like webcasts, that have a regular audience, and inserting advertising there. Others are relying on product placement, like a popular video blogger that is always seen drinking a certain brand during his videos. The point is, no matter what method you use, the potential for reaching customers is huge, especially if you run an online business where your services are available worldwide. How many people watch online videos, and then email links to everyone they know, or post a link on Twitter or Facebook? Online video advertising is an idea that hasn’t yet been used well, and it’s wide open for someone to figure out the best way to do it.

Being new, video media has scope for endless experimentation. Also, it allows you another way to circulate your popularity online.

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Mobile Applications: the recent most effectual way of marketing and advertising!

The two ABI Research surveys, one conducted in late 2008 and the other completed early in 2010 examines the important shifts in consumer adoption of mobile devices and attitudes toward mobile marketing. For marketers, the growing Smartphone audience in particular holds great promise, as more people consume content, access the mobile internet and download applications onto these classy mobile devices. With this new phenomenon the traditional banners, text links, and videos have become obsolete and Mobile Applications have won a major place in the hearts of brands and agencies alike.

A Mobile application is a program that can not only be downloaded and run in a phone but also can do many things, in stream varying from entertainment to communication. It provides useful information (e.g. weather, financial, sports), and becomes a very significant means of brand communication. For example when consumers play their favorite game on their mobile, and they see ads around the track, they are receiving brand messages while having fun. This is priceless for the brands!”

Mobile Application Development facilitates us to develop usable and reliable mobile applications for your enterprise. We offer a unique expertise in Mobile Application Development for various platforms including IPad, IPhone, Blackberry, Android, Palm web OS, Windows Mobile, J2ME & Nokia. A mobile app. often provides quite interactive and influential user interface, because the response time twice as quick than the mobile web. eNIDUS understands the intricacies and complexities of advanced technology. Our team of experts, positive and knowledgeable developers can create the masterpiece of wireless application design and development for your intended audience.

As the smartphones are the talk of the day and Smartphone application marketing can connect your brands with your target audiences in quite a unique way and plunge them into a branded environment in which they will be more responsive to the brand messages. Mobile application allows the consumers to interact with your brand more often as it can be used when there is no data. If you want to take brand to the masses then mobile application development is ‘the’ path nowadays.

Give us an opportunity to take your brand to the next level with our efficient mobile application development program. We understand that mobile applications have to be either useful or fun. Mobile users will be reluctant to use any application that is not targeted to their specific needs or to their desire for entertainment and mobile personalization. The concept behind the application is the key! Everyone may not be familiar with the concept but eNIDUS.com focuses only on timely and qualitative delivery rather than just turning over projects. So Mobile Marketing is the hottest, quickest and most cost effective Way of increasing your Customer Base.

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