When Google swears by personalized attention, it really means it!

So they say that they understand that every user means a lot more than’ just another user’ to them! However, has there been any proof as yet? Well, this one could be a little more than the proof. After excelling at their innovation called Google Plus, the legendary giant has come with yet more mesmerizing delivery. This will not only allow you to feel special on you page when you log into Google plus, but will also extend the same exclusivity to your search on the public web.

Google has always popped up the best display results against your keywords till now, but 2012 is the year to get a little more personal and subjective. This transformation has taken place since the officials at the ivory tower realized that at times one wanted to share what was exclusive for a few people in his immediate fraternity. However, since the web-search lacked any special feature a personal finding could not really be obtained.

NO mOre nOw!

Google is changing this by bringing your world, rich with people and information, into search. It is shrinking your world even smaller, so that even the farthest distance is not felt at all!

Logging in with your personal address on Google Plus and personalizing your search by merely clicking the personal icon will now help you to find your own stuff on the web, the people you know and things they’ve shared with you or about you all from just one search finding.

So you see, Google is a family now. It understands not only content, but also people and relationships. It also understands the delicacy of maintain and keeping relations; therefore, it has transformed even the social search experience to begin with the most immediate social circle. Your Google search result will now involve:

• Personal Results: Find the information meant just for you! Google+ photos and posts—both your own and those shared specifically with you. This is what will appear first if you desire a personal result on your result page.

• Personal Acquaintances: The next pages that will auto-populate if you’re searching the web with your personal result are the people you’re closes to, the activities that they been doing online while you were away. So you could follow them to the end you are inclined to!

• People and Pages: Find profiles and Google+ pages related to your choice of topic or area of interest. We help you in following these people and communities with a mere click.

So... these features come together to make this search finding the most enriching personal experience for Google users. It makes the social web your own world, and as we say Google a family now! So the first think you look at early in the morning with a warm cup of coffee in your hands is that lustful poem your loves one has inscribed from the other part of the world!!! And Google is only getting better.

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Google’s attempt to penalise ad-heave pages: surely raise a storm!

Now our much celebrated, much acclaimed and highly sought after search engine is set to tighten its reins! A recent Google Panda updates announced that Google might stop the site that are really ad-heavy. It might bar the sites plastered with ads and link pages. Google’s Matt Cutts was heard confirming our doubts by urging the site owners to revisit their sites just in case the advertisements there, obscures the content. In his opinion, this imbalance could annoy and distract the user. Though we could not disagree with this recent development, but it sure to raise a hue and cry in the web community! And viola! It surely stirred its own storm. Google has been criticised as deceitful and difficult by the opinion makers!

But is the noise of the soup maker reaching the high Ivory Castle? Google is questioning smaller sites with ad-heavy pages. Then why overlook the bigger ones? For all the major sites were hit by Panda and were asked to re-adjust themselves. Though the powerful kings and major land-holders such as Yahoo!, MSNBC, WSJ, Forbes, The Washington Post, The New York Times, Mashable, The Huffington Post, and Techcrunch etc. we asked to accommodate, but Google’s penalising them is a far-fetched idea! What’s more, Google itself permits 3 blocks of Adsense (the Google ad network) on any page. So will the search giant punish its own ad users?

We don’t know if we can say yes; especially in the light of the fact that the sites displaying Adsense on their homepage did pretty well. Though the dictation from the Lord of keeping the site content heavy with lot lesser advertisements is quite an utopia, but is it really ideal & practical? Majority of websites require some monetization to stay afloat, particular the big operations like newspapers and major industry expert sites. The monopolistic tirade is getting a little more over-powering now, so we suggest instead of the lord tying the rings, it is about time that the web community collectively works out some standards on the use of advertising banners and links, and submits the recommendations to Google. That will also help us resolve the ambiguity in the rules for the big & the small fish!

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Content Management on E-Portals: A specialized activity!

Electronic media finds tie ups with various brands and products that wished to be displayed on the internet, and a group of content writers who write about these products waiting to be promoted. That is how partnerships on local media are made and managed. E-portals act as a bridge in the consumers of all goods & services and the site’s administration. Through an online portal the producers of goods & services are able to share latest information on all products seeking content’s as their tool-kit. E-media thrives on inter-operable business for the media content management. The content distribution is the required part of the e-Media partnerships, along with the back-end fulfilment systems and integration of the applications.

How content works?

Content is handled in a standardized format. It is put in the system and requires the special approach for catalogue and storage. The staff usually then does the content management. They allocate the data systematically! The content management team does a quantitative analysis of the media and data available, and then they standardize& decide on the type of protocols to be used in the e-media for appropriate e-portal development. This defines the quality standards and the list of the local media to be shared.

All the data is made customizable and dynamically configurable so that the web service works effectively. E-Media-specific data is handled separately, including the meta-data, status information and of course performance metrics. All the data is stored in a central repository for the media content management. Then the software professionals get into meticulous research to with the list of hosted media to link it properly to gather all the relevant information the user may need or they might require to promote it online. That is how the content work flows in an electronic media company!

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Online Marketing and Your Business

Why do so many individuals and businesses go for online marketing? Well, what if you could advertise your business to millions, if not hundreds of millions, of people worldwide for a low cost? What if you could easily target your advertising by demographic, whether it be age, geographic region, or interest? Would you jump at the chance to reach so many potential customers?

Prior to the Internet and online marketing, the only way to reach a large number of people was by producing a television commercial and paying to have it air on a popular channel. Not only is it prohibitively expensive to create a commercial when you have a small, local business, but it costs a lot to air it on one channel, let alone several. And if you’re an individual who sells products or services, there is no way a television spot is in your budget.

That’s why many people turn to online marketing. With the power of the internet, advertising is cheap, yet reaches more people than ever before. In some cases, internet marketing can even be free—like if you create an SEO optimized blog to advertise your product or service, or when you create a Facebook page for your product or tweet about it.

It’s easy to network on the internet. Many bloggers are willing to advertise your products or services for free if they agree that your product is high quality and in line with the interests they blog about. Other bloggers will “plug” you if you do the same for them in return on your blog. Another way to do online marketing for free is to find chat rooms and communities that revolve around an interest related to your product—for example; if you create hand-crafted stuffed animals, you could join an online community for new mothers—and see if the rules allow you to post an ad. Even if they don’t, there is usually nothing wrong with joining the community and contributing, then mentioning off-hand that you run a business that is related to the community’s interest.

As online marketing becomes more and more popular, there are more paid options as well. These options are still cheaper than traditional advertising, but reach a lot more people. Google Adwords is a way to use the power of the world’s most famous search engine to reach new customers, and many sites sell banner space in sidebars around the main text. This lets you target your audience by advertising on sites related to your business, where more people are likely to be interested in your services.

It’s obvious that the online marketing phenomenon is only going to grow. Many companies have jumped on the bandwagon by offering incentives to customers who ‘like’ them on Facebook or follow them on Twitter. These incentives prompt customers to join e-mailing lists, which allows companies to market to them directly using the internet to promote new products.

All in all, online marketing is no longer a niche that any business, large or small, can afford to ignore.

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How to make money online

The internet is the new office and there are countless benefits to working online, the most lucrative prospect being the potential to make money. It is convenient to log on from anywhere in the world (your bed, holiday home or public transport) and surf the internet to find a way to increase your earnings.

The internet is popular among writers wanting to share their opinions and experiences with the rest of the world. This is most commonly done in the form of blogs where anybody can read the ramblings of the author. There are also ways to make money instead of being a struggling writer. Websites such as Twitter determine popularity by the number of followers and this writing can lead to a steady income if enough people look at the page. There are people who have become household names by using the internet to promote themselves. Another way to make money is to use advertise your desktop publishing and graphic designing skills to create documents, brochures or advertising material for a business that does not wish to do marketing themselves.

The internet is not only a platform for the creative person as there are sites dedicated to selling items and auctions. There is no need to sell your body, but stranger things have been auctioned and sold online, such as toe nail clippings, hair and memorabilia. It is useful to make money from unwanted items, antiques or handmade items and the virtual shop does not need a rental. Reselling is similar to the physical shop environment without the extra staff or hassle and the internet becomes the platform to sell. It is an immediate exchange where the internet bank charges are minimal and the postage will be the only extra cost. Websites such as eBay provides a platform to buy items with the view of selling it again and the potential buyers bid in the item and the highest bidder will be awarded the item after payment is made online.

There are companies that pay for people to complete surveys online and participate in research and there are also email marketing campaigns where you can send bulk emails and get paid for it. This is all part of the internet marketing boom. Although, you will have to use your own internet account and bandwidth, it is better than being unemployed. Affiliate marketing starts with an individual joining the affiliate program of an online company and then promoting the product or service of the company to their contacts or random people. This is a good way to earn commission.

Every day there are new methods of generating income that is being introduced on the internet. An example is Club Bing, which is a program developed by Microsoft that pays you to play. Online games can be tested and played as a way to promote the Bing search engine. This is just one of the ways to keep busy on the internet and make it your business. There are many people who have made the internet their office and the computer their boss.

If your idea is to make money online, our e-Commerce solutions help our clients provide the highest levels of quality and service required for competitive differentiation.

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The Potential of Online Video Advertising: giving newer meaning to Social Media Optimization

Youtube has created a new frontier in the media world. Short videos are now consumed on a regular basis by almost anyone, and thanks to 3G technology, almost anywhere. With so many people watching so many videos all the time, advertisers are circling like sharks in the ocean to try and tap the market. The potential is huge—if done properly, online video advertising could reach hundreds of thousands of viewers in a week. In fact, the potential of online video advertising is larger than just about any other form of reaching customers. So, how come you don’t see more online video advertising splashed all over the videos you watch every day? After all, most of the text articles you search are covered in ads, since many people monetize their blogs that way (and many content sites pay their contributors and earn their way with ads.) But when you call up a video on Youtube, 99 times out of 100 you don’t have to sit through ad spots or mini-commercials. Why aren’t more people taking advantage of this incredible opportunity?

Well, for one, it’s hard to stay ahead of the game. Thanks to social media, videos go viral extremely fast, and then once everyone has seen them and shared them, they aren’t really watched again. Advertisers know that once a video is popular it’s too late to put together an ad to slap on it, and before a video is popular there’s no guarantee that it will ever be popular.

Online Video Advertising Solutions

Like every problem, this can be solved. Youtube, for one, could have advertisers purchase ad credits and create an ad spot. As soon as a video starts to greatly increase in hits in a certain period of time a video ad could automatically be applied to it. For example, say a video only got 100 hits in its first week on Youtube, but then it starts to go viral. A simple algorithm could detect that the frequency of hits was accelerating when the video went from 100 hits to a couple thousand in a single day, and automatically apply the ad, so that it would be seen by (probably) hundreds of thousands or millions of people by the end of a week or so.

So far, online advertisers do not seem to be thinking this big. Most are settling for finding steady, popular content, like webcasts, that have a regular audience, and inserting advertising there. Others are relying on product placement, like a popular video blogger that is always seen drinking a certain brand during his videos. The point is, no matter what method you use, the potential for reaching customers is huge, especially if you run an online business where your services are available worldwide. How many people watch online videos, and then email links to everyone they know, or post a link on Twitter or Facebook? Online video advertising is an idea that hasn’t yet been used well, and it’s wide open for someone to figure out the best way to do it.

Being new, video media has scope for endless experimentation. Also, it allows you another way to circulate your popularity online.

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How Google AdWords Can Help You Get Traffic

Having a hard time getting your website out there? If you offer high quality goods or services but you can’t quite seem to reach enough people cheaply and quickly, you could probably benefit from the Google Adwords advertising program. Google Adwords lets you reach a far larger number of potential customers than a newspaper ad, and is far cheaper than running a commercial on television.

If you’ve ever used Google, you have probably noticed that in a sidebar separate from your main search results are sponsored ads that also fit what you are searching for. Google uses its second-to-none search optimizing algorithms to find the advertisements closest to what you’re looking for. So, if you’re searching for a business or service, you can easily click on any of the ads and find what you’re looking for, from cheap plumbers to custom wedding cakes.

What does this mean for you as a service provider? It means lots of conversions. The people searching for your services see them clearly, and are directed to your page. The number of people who spend time on your site increases, which in turn increases your Google search ranking for your page in Google’s regular search results. Remember that cheap SEO tactics that fool people into coming to your site backfire in the long run, because a large number of viewers who bounce right back off of your page hurts your rankings. It is much better to attract fewer people who stay and browse your page. Of course, it’s also much better to actually get customers from your page views!

Google Adwords is simple to use, and has step by step instructions all the way. You can set up keywords that will trigger your ad to appear (when people search for them) so you are able to customize the traffic you will get from your ad dollars. There are also many other ways to filter who sees your ad, which is great for local businesses. After all, there’s not much sense in people in Tokyo seeing your ad if your only two locations are in Nebraska!

There are many well-known companies that have successfully established their brands in new areas, or drastically improved their conversion rates through using Google Adwords. Small businesses and even individuals offering goods or services find it easy and cost-effective to use Google Adwords because you only pay when people click on your ad. You set the amount you wish to pay and your ad stops running when you run out of credit. It’s that simple.

A Google Adword is a very simple and inexpensive way to advertise your business. There are restrictions—for example, Google will not allow you to advertise anything illegal, or have your ad link to a page that offers illegal or unethical services. If you write academic papers for others (as an example) you may not advertise this service, as the recipients of your services are committing academic plagiarism.

So make your business a success even on a limited advertising budget with Google adwords.